Dieter Rams And Good Design

Dieter Rams And Good Design

50 years ago, German industrial designer Dieter Rams (famous for his still sought-after designs at Braun), wrote 10 Principles For Good Design. Like his timeless designs, these 10 principles still hold up today. And you can read these principles (along with a brief biography of Rams and a gallery of his work) in this article from Shuffle Magazine.


Looking back on Rams’ legacy, it’s hard to argue with any of his principles, just as it’s hard to argue that he did anything but live by them. The objects that he designed are timeless and beautiful, all adhering to his belief in “less but better.”

The world could do worse than listening to that advice.